We use the social media already in use by BVUUF, plus we subscribe to MeetUps and publicize the programs, socials, and services. A previous trial run with Meet Ups netted interest from the community for the Firecircle Sing-a-long and the Harry Potter Book Chat. Congregations of other faiths already have a presence on Meet Ups.
Our Meet Up group is called Lafayette Spirituality Meet Up, and is tagged with Meet Up descriptors like agnostics, Unitarian Universalists, sceptics, humanists, seekers, spirituality. Out of the first 20 participants, 15 are brand new names to our community.
We also utilize Pinterest as a way to visually capture the heart of the SpiritJam Model. Check out the SpiritJam Pinterest board!
Another social media we have discovered is to create a presence on Next Door a private, neighborhood social media. We put in our zip code and I joined as a staff member. Rather than broadcast programs, we want to create a presence as a good neighbor. So far we have invited the neighborhood to use our large lawn for a gathering and to stop by and say hello to the office staff during the week. I can see advertising our Summer Day Camp to the neighbors, too.
Our congregation has its own small YouTube Channel. Now that we are aware of it, we are consolidating videos from our Adult Choir, Youth Choir, and Camps. We plan to have monthly invitations and descriptions of activities posted as it is developed.